Why IS it important to give back to the community?
If you are an association, a small or large business, partnering with a local charity can be a rewarding strategic investment for your brand. Here are a few considerations for building your brand:
Think a minute about "Why you do" vs "What you do"
Granted, there are many benefits for your brand when it comes to partnering with a charity, the sole reasoning should be that you want to make an impact in
supporting their mission or goal. “Paying it forward” has become a more common phrase in society lately that can truly help make a difference, share love and
even save lives. It’s also a great idea to choose a charity that you value and believe in. This will make the work much more enjoyable because you will
be making a difference for a cause that you support.
Now that your motives are pure,
it’s okay to be a
little selfish with this partnership. Why? Because, naturally, partnering with
an organization or sponsoring a fundraising event helps build credibility and
respect for your brand in the public’s eye. Studies have proven that people attending fundraisers
and charitable events will read through the list of partners and
sponsors to see which businesses have contributed. Your brand is getting
exposure, and you’re able to hone into this new network of potential clients.
Speaking of a new network (as in the 'Network' part of Tournament Network),
it is essential to request that your new charitable partner include your brand
in their social media efforts. Likewise, you should also be tagging the
organization in your posts, which will instantly help build your social media
following. If you’re partnering with a charity for a specific event, it is
important to mutually decide on a specific website link that both of you can
begin promoting right away.
Capitalize on your new social following and re-introduce your brand’s mission in
creative and unique ways.
Whether you need to recover from a recent crisis, or you simply want to build
a good public image, partnering with a charity is always a plus when it comes
to garnering media coverage. This goes hand-in-hand with developing your brand
by creating awareness within the community. Now, may I suggest some media
training to help prepare you for on-camera interviews and how to answer tough
questions? OR perhaps create a custom video and let Tournament Network
promote just how becoming a community leader is important to your business!
So now that you’re inspired to do some meaningful work for your brand, how do
you get started? You don't always have to become a Tournament Sponsor.
Perhaps you simply have a company "volunteer" day where your staff actually
helps make a particular tournament run smooth the day of the event. Of course,
making a significant contribution always works! Find your niche and use it to
develop your brand and, most importantly, give back within your community.